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Salesforce Certified Marketing Cloud Administrator Exam Sample Questions (Q67-Q72):

NEW QUESTION # 67
Northern Trail Outfitters (NTO) hired a new Marketing Cloud admin, who was told all emails come from info@email.nto.com. the previous admin did not leave any documentation.
Which aspects would confirm a Sender Authentication Package (SAP) has been set up on the account?
2 answers

A. Cloudpages personalized URLs are served from cloud.email.nto.com
B. Users receive Marketing Cloud password reset emails from help@email nto.com
C. Upon receiving an email, all tracked links start with click.email.nto.com
D. The login page for Marketing Cloud Users is login.email.nto.com and is branded with NTO colors

Answer: A,C

NEW QUESTION # 68
Northern Trail Outfitters uses Parameter Manager to automatically tag links, They want to include a Campaign Identifier to the links within a specific campaign message.
At which level should the utm_campaign value be configured?

A. Account
B. Link
C. Subscriber
D. Email

Answer: D

NEW QUESTION # 69
A customer wants Sales Cloud users to create and send Marketing Cloud emails. Which two recommendations should the consultant make?
Choose 2 answers

A. Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role Hierarchy.
B. Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user.
C. The consultant should enable the Create Email feature on the user Profile in the Sales Cloud.
D. The consultant should enable deep linking in Marketing Cloud Connect configuration.

Answer: B,D

Explanation:
To enable Sales Cloud users to create and send Marketing Cloud emails:
* User Mapping: Ensure there is a one-to-one relationship between Sales Cloud and Marketing Cloud users to facilitate seamless functionality and data consistency.
* Deep Linking: Enable deep linking in Marketing Cloud Connect. This allows Sales Cloud users to access Marketing Cloud features directly from within the Sales Cloud interface, enhancing user experience and efficiency.

NEW QUESTION # 70
A customer with limited technical resources has requested assistance in setting up a small email deployment that the customer will maintain long term. The email will display men's shoes to males in the audience and women's shoes to females in the audience. The sendable data extension contains a field with a value of Male or Female. Which method should a consultant recommended to ensure content is displayed properly within the email.

A. AMP script lookup Rows functions
B. A/B Test content type
C. AMP script conditional against the Gender field
D. Dynamic Content Wizard

Answer: C

Explanation:
Explanation
AMPscript conditional against the Gender field is the best method to ensure content is displayed properly within the email. It allows creating dynamic content based on the value of the Gender field in the sendable data extension. Dynamic Content Wizard is not suitable for this scenario because it requires creating content areas for each variation of content, which can be cumbersome for a customer with limited technical resources.
AMPscript lookupRows functions and A/B Test content type are not relevant for this scenario.

NEW QUESTION # 71
(NTO) wants to use complex criteria to identify subscribers for a special promotional email. Especially they want to target subscribers who opened or engaged with an email within the last 30 days and live within 10 miles of an NTO store.
What should NTO do to create this audience?

A. Measures
B. Data Filters
C. SQL Queries
D. Journey

Answer: C

Explanation:
Explanation
To create an audience based on complex criteria such as engagement and location, NTO should use SQL Queries5. SQL Queries allow NTO to write custom queries that can join data from different data extensions and filter based on various conditions5. Measures are used to define engagement metrics such as opens and clicks, but they cannot be used to filter by location or combine with other criteria5. Data Filters are used to filter data based on simple criteria such as attributes or measures, but they cannot be used to join data from different sources or filter by location5. Journey is used to create personalized customer journeys based on triggers and activities, but it is not a tool for creating audiences5.

NEW QUESTION # 72
......

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