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The Salesforce B2C-Solution-Architect exam covers a range of topics related to B2C commerce, including customer journey mapping, digital commerce strategy, and site design and implementation. It also covers marketing automation, personalization, and customer service best practices. B2C-Solution-Architect Exam is aimed at professionals who have experience with Salesforce Commerce Cloud and are responsible for designing and implementing solutions for B2C customers.

Salesforce Certified B2C Solution Architect Sample Questions (Q98-Q103):

NEW QUESTION # 98
Northern Trail Outfitters (NTO) is implementing B2C Commerce and Service Cloud as part of an IT transformation project focused on improving the customer experience across all channels. As part of the Service Cloud implementation, there will also be a service portal implemented using Experience Cloud so that customers can better self-serve for the most common use cases. NTO customers are also heavily engaged on social services, so anything that can help them use their existing social accounts to log in will be essential to a great customer experience.
Which two things should a Solution Architect recommend to cover NTOs identity needs?
Choose 2 answers

A. Leverage B2C Commerce as the identity provider for both Storefront and the Service Portal.
B. Use Salesforce CDP, which automatically syncs profiles and authentication information across systems.
C. Define a user registration handler to support user provisioning and authentication via social services like Google and Facebook.
D. Leverage Salesforce Identity as the identity provider to centralize authentication for both Experience Cloud and B2C Commerce in one place.

Answer: C,D

Explanation:
Identity is a feature that allows managing user authentication and access across different applications and systems. Identity can be either internal or external to Salesforce, depending on where the user credentials are stored and verified. To cover NTOs identity needs, a Solution Architect should recommend the following:
Define a user registration handler to support user provisioning and authentication via social services like Google and Facebook. A user registration handler is a class in Apex code that defines the logic for creating and updating user accounts based on information from an external identity provider. A user registration handler can support user provisioning and authentication via social services like Google and Facebook, by using OAuth 2.0 protocols and OpenID Connect standards to exchange user information and tokens between Salesforce and the social services.
Leverage Salesforce Identity as the identity provider to centralize authentication for both Experience Cloud and B2C Commerce in one place. Salesforce Identity is a product that allows using Salesforce as an identity provider for other applications and systems. Salesforce Identity can centralize authentication for both Experience Cloud and B2C Commerce in one place, by using single sign-on (SSO) protocols and standards to enable users to log in to both applications with the same credentials.
Option C is incorrect because leveraging B2C Commerce as the identity provider for both Storefront and the Service Portal is not possible or advisable. B2C Commerce does not support acting as an identity provider for other applications or systems, as it does not support SSO protocols or standards. Option D is incorrect because using Salesforce CDP, which automatically syncs profiles and authentication information across systems, is not a valid or available option. Salesforce CDP is a product that allows creating unified customer profiles from various data sources, but it does not sync or manage authentication information across systems. Reference:
https://help.salesforce.com/s/articleView?id=sf.identity_overview.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.identity_provider.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.sso_about.htm&type=5
https://developer.salesforce.com/docs/atlas.en-us.apexcode.meta/apexcode/apex_interface_Auth_RegistrationHandler.htm

NEW QUESTION # 99
A company wants to Implement B2C Commerce and Service Cloud and connect the systems with their existing Instance of Marketing Cloud.
Which two tactics should a Solution Architect recommend to model a customer across all three systems?
Choose 2 answers

A. Use Customer 360 Data Manager to assign the Global Party ID and use it as a primary key across all systems including the new Subscriber ID in Marketing Cloud.
B. Send the Marketing Cloud Subscriber Key to Service Cloud and B2C Commerce to be held for reference.
C. Using Service Cloud as a central point hold unique identifiers from all systems including the Service Cloud Contact or Person Account ID and B2C Commerce CustomerNo and Customer ID
D. Migrate the Subscriber Key in Marketing Cloud to be the Service Cloud Contact or Person Account ID.

Answer: C,D

Explanation:
Migrating the Subscriber Key in Marketing Cloud to be the Service Cloud Contact or Person Account ID allows for a consistent identification of customers across both systems. This also enables data synchronization and cross-cloud features via Marketing Cloud Connect. Using Service Cloud as a central point to hold unique identifiers from all systems, including B2C Commerce CustomerNo and Customer ID, allows for a single source of truth for customer data and facilitates data integration and reporting across systems. Customer 360 Data Manager is not yet available for B2C Commerce, so option B is not possible. Sending the Marketing Cloud Subscriber Key to Service Cloud and B2C Commerce is not necessary if option A is implemented, so option D is not optimal. References:
* https://help.salesforce.com/s/articleView?id=sf.mc_co_subscriber_key.htm&type=5
* https://help.salesforce.com/s/articleView?id=sf.mc_co_data_integration_best_practices.htm&type=5
* https://www.salesforce.com/in/blog/2020/04/what-is-salesforce-customer-360.html

NEW QUESTION # 100
A B2C Commerce merchant has multiple live sites across different brands and geographies all supported by Service Cloud and Marketing Cloud. Unfortunately, the merchant is having customer service challenges caused by fragmented views of the customer. Customers occasionally use alternate email addresses, make purchases as guests, and contact customer service anonymously. The Success Manager believes that Customer 360 Data Manager could help them solve their problem.
How should a Solution Architect describe the role of Customer 360 Data Manager in this context?

A. When Customer 360 Data Manager is provisioned, B2C Commerce, Service Cloud, and Marketing Cloud will automatically use a common core Customer Profile managed by Customer 360 Data Manager.
B. Customer 360 Data Manager cannot be used across multiple brands within a single merchant environment because the customer as human view cannot support different accounts under separate brands.
C. Customer 360 Data Manager can be used to identify multiple records within each separate system representing the same person and assigning them a consistent Global Party ID; additional custom development is then required to relate those IDs between systems.
D. Customer 360 Data Manager can be used to recognize customers as humans and extend existing records related to that human across connected systems with a consistent Global Party ID.

Answer: D

NEW QUESTION # 101
A company uses a Salesforce solution to sell one-off products and subscription-based products to its customers. However, the company wants to let customers save their payment details when buying products online using credit cards, in order to facilitate a one-click ordering mechanism as well as an automatic payment for subscription-based item renewals.
What should a Solution Architect recommend to store payment information while still maintaining security and compliance?

A. Store a tokenized value for the payment card.
B. Hash and store the payment card details.
C. Store raw payment card details on the customer's profile.
D. Store Base64 encoded payment card details.

Answer: A

Explanation:
This answer is correct because it is a way to store payment information while still maintaining security and compliance. A tokenized payment card is a method that replaces sensitive card data with a unique identifier or token that cannot be mathematically reversed. The actual card data is stored in a secure vault by a payment processor or gateway. This way, the company can facilitate one-click ordering and automatic payment without exposing or storing the actual card data. References: https://help.salesforce.com/s/articleView?id=sf.
b2c_commerce_payment_processing.htm&type=5

NEW QUESTION # 102
A company needs to have specific fields encrypted in the user interface on the contact record in Service Cloud as well as on some fields in data extensions that exist only in the Marketing Cloud. The merchant believes that Salesforce Shield Encryption is a suitable solution.
Which two considerations are relevant for the merchant when determining an appropriate solution?
Choose 2 answers

A. Shield encryption can be done on any standard or custom field on all field types, but cannot be set to encrypt those fields in Marketing Cloud.
B. With Shield, encrypted fields cannot be used to filter or sort in Process Builder and Flow Builder.
C. Field-Level Encryption is also required on Marketing Cloud to encrypt the custom fields.
D. With Shield, encrypted fields are not visible to the user, but there are no other feature impacts.

Answer: A,B

NEW QUESTION # 103
......

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